Cimex

A new EU law says that a cookie can be stored on a user’s computer, or accessed from that computer, only if the user “has given his or her consent, having been provided with clear and comprehensive information”.

An exception exists where the cookie is “strictly necessary” for the provision of a service “explicitly requested” by the user – so cookies can take a user from a product page to a checkout without the need for consent. Other cookies will require prior consent, though.

So almost every site that carries advertising should be seeking its visitors’ consent to the serving of cookies. It also catches sites that count visitors – so if your site uses Google Analytics or WebTrends, you’re caught.

Epic FAIL, Europe. Epic…